CELEB BEAUTY & 1989 CHOSUNGAH BEAUTY: THE POWER OF EXPRESSIVE MAKEUP IN VIETNAM

CELEB BEAUTY & 1989 CHOSUNGAH BEAUTY: THE POWER OF EXPRESSIVE MAKEUP IN VIETNAM

Celeb Beauty proudly announces its exclusive partnership with 1989 Chosungah Beauty – a trailblazing Korean makeup brand founded by Korea’s first celebrity makeup artist, Chosungah. Known for its trend-forward, functional, and stylish products, this collaboration brings artful self-expression and high-performance makeup to Vietnamese beauty enthusiasts.

🎨 ABOUT 1989 CHOSUNGAH BEAUTY

As a brand built on 30+ years of professional makeup artistry, 1989 Chosungah Beauty blends the bold spirit of runway makeup with the ease of everyday use. It stands out in the K-beauty world with vibrant pigments, smart packaging, and formulas that perform under both cameras and real-life conditions.

Chosungah believes makeup is not just enhancement—it’s personal identity, confidence, and play.

✨ HIGHLIGHT PRODUCTS FROM CELEB BEAUTY’S COLLECTION

As the exclusive distributor, Celeb Beauty brings the brand’s best-selling and viral products to the Vietnamese market:

• MegaFit Foundation Stick
  A dual-ended foundation stick with an integrated brush, offering medium to full coverage with a natural finish. Perfect for on-the-go touch-ups.

• Dual Lip Tint & Gloss
  Features a vivid lip tint on one end and a nourishing gloss on the other. Loved for its long-lasting wear, non-drying texture, and trendy color range.

• Bare Tone-Up Cream & Base Products
  Skincare-infused makeup essentials that prep and perfect the skin without heaviness.

These products resonate especially well with Gen Z and millennials, thanks to their minimalist aesthetics, multifunctional usage, and compatibility with modern lifestyle trends.

📈 MARKET RESPONSE & SALES PERFORMANCE

After just two quarters of launching in Vietnam, 1989 Chosungah Beauty recorded over 30,000 units sold, with demand growing across both online retail and cosmetic boutique partners.

Celeb Beauty implemented a targeted KOL/KOC campaign, featuring:

• TikTok beauty creators

• Professional makeup artists

• Lifestyle influencers highlighting everyday makeup transformations

Offline, the brand has hosted pop-up makeup booths, in-store testing counters, and exclusive product preview sessions in major cities.

📣 EMPOWERING MAKEUP LOVERS THROUGH COMMUNITY

Together, Celeb Beauty and Chosungah Beauty are redefining the way makeup is seen and used in Vietnam. Not just for perfection, but for personality, confidence, and creativity.

By launching beauty tutorials, makeup classes, and influencer collabs, the brand actively builds a vibrant beauty community focused on empowerment and self-expression.

🤝 SHAPING THE FUTURE OF MODERN BEAUTY

This partnership is a bold step toward Celeb Beauty’s vision of becoming Vietnam’s leading distributor of next-generation K-beauty brands. With 1989 Chosungah Beauty’s artistic DNA and Celeb Beauty’s expertise in brand building, a new wave of beauty empowerment is here.

👉 Find your signature look with 1989 Chosungah Beauty – exclusively distributed by Celeb Beauty.